CASE STUDY

When the Cricket World Cup entertained two billion cricket fans simultaneously from Christchurch and Melbourne.

How do you host an Opening Ceremony simultaneously in two different countries and entertain a global audience of more than two billion people?

That was the challenge for our team when Australia and New Zealand were selected to co-host the 2015 ICC Cricket World Cup. With two Opening Ceremonies to be held in Melbourne’s Sidney Myer Music Bowl and Christchurch’s Hagley Park, the program needed to engage both local markets equally, while providing an entertaining show for a global broadcast audience.

We created a two-and-a-half-hour celebration of cricket, which moved seamlessly between the two venues, incorporating a mixture of live and pre-recorded content. Featuring traditional, contemporary and multi-cultural soundtracks, the event combined live music and dance performances from local singers and musicians designed to appeal to all audiences.

We used the time difference between the two countries to enable the storytelling to move from a sunny afternoon, through dusk and into a spectacular nighttime show, which culminated in the reveal of a 5.5metre tall puppet of a cricket player.

The ceremonies brought together cricket fans globally and attracted capacity crowds with 70,000 people in Christchurch and 15,000 in Melbourne, as well as drawing a record global audience of 2.3 billion people. Each ceremony stood alone and resonated with local audiences, while also achieving cohesion and presenting one unified global cricket family.

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