NEWS & INSIGHTS

Humanising the B2B Marketing Experience

Last week, GPJ hosted the B2B Marketing Leaders Forum Asia Pacific CMO Breakfast, which saw three of our dynamic and innovative clients share their insights around how to build and maintain exceptional, enduring and personalised experiences for their customers.

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Kia Ora – GPJ opens Auckland office in the wake of growing demand

Leading experiential agency George P. Johnson (GPJ) has expanded its network with the opening of a dedicated Auckland office servicing the New Zealand market, with Tomaz Kljakovic appointed GPJ New Zealand Country Manager.

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The Power of Cultural Backgrounds in Creating Inspiring Experiences

Experience is cultural but also personal. In alot of cases the Chinese community is labelled as one ethnic group, but they are hugely diverse. If your target segment is baby boomers or gen X, who migrated to Australia in the 1980s, a lion dancing celebration may work perfectly as they deeply associate with traditions and cultural formality. But if your targets are millennials, they are more likely to be amazed by a pop-up activation or an AR application...

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Why Your Staff Are The Key To Great CX

In this post, group account director, Tyronne O’Callaghan, says happy staff means happy customers on your CX journey...

Many years ago, I was lucky enough to be part of a global campaign roll-out for a well-known Fortune 500 brand. A brand campaign that was amazing as at the time it totally disrupted the market. The other important thing was that the company spent a large amount of time enabling their staff around it.

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Aristotle’s Relevance To Experiential Marketing

In this guest post, group account director at GPJ Australia, Dylan McLaughlin (pictured below), is summoning some of history’s greats in his take on the 2018 experiential marketer...

Extraordinary ideas are rarely serendipitous or eureka moments. They are the culmination of shared thoughts and notions that have been twisted and turned, built on and built from. They are the product of many minds from many different points-of-view who...

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Learning From The Best: The SXSW Playbook

In this post, GPJ Australia’s Felippe Diaz recaps one of the standout sessions from the Meetings & Event Association’s recent conference in Adelaide.

Last month, I was lucky enough to be invited to speak at the annual Meetings & Event Association’s (MEA) Conference in Adelaide. As great as it was to be able to share my experiences with a room full of my peers, the real win for me was being able to spend a couple of days hearing...

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