GPJ is the world's leading event marketing and experience marketing agency
Entrepreneur George P. Johnson founded our company in 1914 as a sail business for boats on the Great Lakes. With the rise of the automotive industry, he eventually transitioned the business to helping innovative manufacturers create a whole new industry, designing and creating branded environments at festivals, fairs and other public spaces.
In the last 100+ years, GPJ has evolved many times. We’ve patented numerous technologies, rolled out the industry’s first global strategy practice, grown globally and diversified our client base and capabilities like no other experiential firm.
Today, we’re the world’s largest event and experiential agency. But we’ve stayed true to our founder’s original vision against which we measure all our ideas and work – to “make no small plans” on behalf of our clients.
Project Worldwide: An independent network in service of creativity
We are born from experiential. In 2010, Project Worldwide was created as a holding company to deliver a deeper level of consumer engagement across the entire marketing spectrum through an independent network of agencies.
George P. Johnson is one of 15 agencies worldwide, encompassing 2,200+ people in 46 offices, who are ready and able to help marketers clear any hurdle with a deep bench of expertise spanning advertising, branding, design, ecommerce, event production and fabrication, shopper marketing, talent booking, PR, and social media.